On the other hand, if a business account is set up then it’s possible to apply for either a subscription or service account. If a company decides to set up a personal public account then the only available platform is a subscription account. There are also differences in functionality between the two types of public account. A personal public account takes up to three working days to become active. ![]() A business public account takes up to seven working days to become active. ![]() The next difference is the length of time it takes to open the account. It’s important to note at this point that a Chinese ID number can only be used to register two different WeChat personal public accounts. The ID number does not necessarily need to be the person who owns the account, but has to be a legitimate ID number. To register a personal public account you have to use a Chinese ID number. To register a business public account you must have a Chinese business license or a partner like Nanjing Marketing Group to help you. The main difference is to do with registration. It is only two years since the public account system was launched and the number of public accounts out there has reached 5.8 million.įirst, it’s important to note that there are two different types of public account: personal and business.īut what is the difference between a personal and business public account? WeChat has released a series of APIs and services to encourage all types of businesses to use the WeChat public account system to develop custom features for their account. The development of the WeChat public account market is really heating up in China. If you’re thinking of setting up a public account on the platform then the information below will help you decide which option is right for you. In fact the Chinese Communist Party has set up its own WeChat account!īut how can WeChat be used for marketing? In this article I’m going to look at what different marketing options there are on WeChat. And this has alerted brands to the platform’s marketing potential.Įven though there have been stories of the Chinese government forcing owners of the WeChat public accounts (the marketing platforms) to register their real identities, it has not dampened the appeal of using WeChat for marketing. What is for certain is that WeChat’s popularity doesn’t seem to be waning. It transcends the social network spectrum in a way that is sometimes difficult to assess. China’s largest social media platform Qzone has 645 million MAU as of Q2 this year.īut WeChat is so much more than just a messaging app. Of these monthly active users 945 million are mobile users and 757 million are daily active users (DAU). Of course, the leading social network in the world Facebook has a huge user base with 1.23 billion MAU. Twitter, the most popular microblogging platform around, has 255 million MAU as of Q1 2014. Viber, the free calls and IM app, has 100 million MAU.Ĭhina’s most popular microblogging platform, Sina Weibo, has 157 million MAU in Q2 2014. To put this into perspective, Whatsapp, the popular IM app owned by Facebook, has 600 million MAU. In Q2 2014 Tencent’s figures showed that WeChat now has 438 million monthly active users (MAU), up from 396 million MAU in Q1. As well as IM, the WeChat platform is e-commerce, gaming, banking and marketing. ![]() In the space of a few years it has grown to be China’s most popular instant messaging (IM) app, and then some.
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